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Friday, June 1st 2007
8:00AM to 9:30AM
Location:
Versailles 3555 SW 8th St.
Miami, Fl, 33135
305-444-0240
Sign
up now, space is limited.
$20 for IAA Members, $30 for
non-members and $10 for students with ID.
Call Jennifer Torres de Navarra now at: 786-346-7264 to
reserve your space.
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John Price, President –
InfoAmericas
The economic boom that began in 2003 has raised real
salaries and expanded the middle class for the 1st time
since the 70s. The resulting consumer credit explosion
(100%+ in 4 years) enables the middle socio-economic class
to purchase big-ticket items for the 1st time—cars,
computers, etc. Come and learn how this radically changes
LAC household purchasing habits.
Also to be explored is the quickly changing make-up of Latin
American households. In many markets, the nuclear family
with single wage earning father is no longer the norm.
Household structures that are on the rise include:
- More single-parent homes due to divorce, separation &
emigration
- More extended family homes due to emigration and the final
crisis of 2001/2
- More elderly living on their own
- Waning taboos leading to unmarried partners under one roof
(pre-marital relations & same-sex partnerships)
Both economic and social trends are forcing marketers to
re-think traditionally simplistic segmentation models and
embrace more fragmented and sophisticated ones.
John is President and co-founder of InfoAmericas, the
leading independent business intelligence firm in Latin
America. He oversees offices in Miami, Mexico City and Sao
Paulo, 30 consultants and five industry practices: Consumer
Goods, Industrial Goods, Financial Services; Logistics &
Transport and the Public Sector. InfoAmericas advises
clients on market entry and partnering, competitive
intelligence, and marketing strategy.
Mr. Price has published over 100 articles, speaks at 25+
conferences per year and will soon publish his 1st book,
“Can Latin America compete?” along with co-editor and writer
Dr. Jerry Haar. |
