|
MOTIVATION |
|
A leading producer of aviation equipment was threatened by the
continued expansion of a direct competitor. It needed more
information about the competitor in order to better market its
planes.
|
|
|
6
WEEKS |
 |
- Learn how the competitor markets its planes and packages
financing to its clients.
|
- Competitive intelligence interviews with plane buyers
- Interviews with financing companies involved in plane leases.
|
|
DELIVERABLES |
- Competitive intelligence report specifically on the
financing packaging approach of the studied competitor
|
|
Case Study
