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MOTIVATION |
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The client, a leading manufacturer of beverages needed to
understand the increasing role of large club stores which act
as both retailers and wholesalers in the Mexican and Puerto
Rican markets. |
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6
WEEKS |
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- Understand the impact of large club stores on door to door
traditional wholesale activity
- Understand the issues driving small re-seller loyalty to
either traditional wholesalers or the emerging club wholesalers
and the trade-off issues between the two
- Develop a product & pricing strategy that best fits the
changing market place
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- Face to face interviews with small re-sellers in multiple
neighbourhood clusters
- High level interviews with non-competing FMCG manufacturers to
learn best practices from others facing the same market phenomena
- High level interviews with large club store management to
understand their future growth and expansion plans
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DELIVERABLES |
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A strategic report & presentation |
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Case Study
