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OUR
Expertise
 Case Study
Construction Equipment Manufacturer
Competitive Intelligence
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MOTIVATION |
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Our client, a leading manufacturer of construction equipment,
needed to understand feasibility of introducing new products
in Brazil and Argentina. |
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6
WEEKS |
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- Understand the market's acceptance to the new products
- Understand the competitive offering of up to 5 competitors in
2 markets
- Understand the pricing mechanics of the competitive offering
- Analyze where the client's offering could best compete with
the competition in terms of pricing, delivery time, and customer
service
- Develop a product message
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- Secondary Research, Mystery shopping, and other competitive
intelligence techniques
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DELIVERABLES |
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A strategic report & presentation |
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