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MOTIVATION |
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The ERP software market in Latin America is focused on very
large companies and organizations. ERP suppliers looking for
growth opportunities need to examine the mid-market; studies
focused on market size and growth data to prioritize which
verticals within the mid-market they should attack. |
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5
WEEKS |
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- Examination of recent and projected growth rates of the
leading industry verticals in each country
- Quantify companies representing the mid-market in each
industry
- Analysis of economic weight of the middle market
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- Secondary research used, utilizing sources from local
governments and industry associations.
- Models developed to estimate missing data.
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DELIVERABLES |
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Brief reports published by both country and industry vertical |
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Case Study
