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MOTIVATION |
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A global consumer services firm, that operates in the travel
segment, felt its market position threatened by emerging
competition. They required deeper knowledge of the competition
and competitor strategies in order to head off this threat
with pro-active marketing and improved customer service.
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8
WEEKS |
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- Identify leading corporate travel agencies
- Conduct in-depth competitive SWOT analysis on each agency
- Forecast competitor strategies
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- High-level competitive intelligence interviews,
- In-depth interviews with key industry professionals
- Mystery shopping component
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DELIVERABLES |
- Profiles of competitors
- SWOT analysis of competitors, forecasted competitor
strategies
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Case Study
