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MOTIVATION |
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One of the G7 embassies in Mexico City sought to determine the
size of the market for their software developers. Particular
emphasis was placed on the SME segment in need of
off-the-shelf solutions for day-to-day tasks, such as
accounting, supply chain management and logistics. |
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6
WEEKS |
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- Study software demand in Mexico by SMEs
- Determine price points in the market
- Comment on role of piracy amongst SMEs
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- Extensive compilation of qualitative research.
- 50 Mexican end-users interviewed to determine needs
- Eight competitive intelligence interviews performed
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DELIVERABLES |
- Market Profile report outlining specific opportunities,
threats and trends in the marketplace
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Case Study
