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MOTIVATION |
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A world-renowned fitness equipment manufacturer needed to
evaluate why its sales were waning in Brazil. They suspected
that their distributor partner was at fault but needed market
intelligence to back up this hypothesis. A solid market
forecast would also provide needed intelligence upon which to
improve market performance in future, be it with the existing
distributor or others.
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14
WEEKS |
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- Measure market size and segmentation by geography, product
line and target customer profile
- Evaluate the competition, SWOT analysis
- Evaluate the performance and credibility of the existing
distributor
- Measure brand performance
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- Competitor Intelligence of current and potentially new
distributors in Brazil
- Interviews with 350 gyms, equipment manufacturers and
distributors
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DELIVERABLES |
- Market Evaluation and forecast
- Distributor evaluation and relationship recommendations
- Brand assessment
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Case Study
