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MOTIVATION |
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The Foreign Affairs bureau of a national government sought to
create ten market profiles for its exporters. The profiles are
posted online for easy access by registered exporters. |
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9
WEEKS |
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- Ten market profiles covering six countries and eight
industries.
- Size the market, segment demand, evaluate distribution
channels and the competitive environment
- Identify market niche opportunities and advise on market entry
- Develop key contact list for exporters
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- List of local contacts established.
- Minimum of 15 industry contacts interviewed.
- Government, Association, academic information obtained
- Analysis and unique presentation of results in off-the-shelf
format
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DELIVERABLES |
- Ten individual market profiles, each to be distributed
to hundreds of exporters.
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Case Study
