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MOTIVATION |
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Demand for trade finance services is concentrated in less than
300 exporters and importers in Latin America, which are
collectively responsible for 80% of the region's trade.
Understanding their preferences and opinions of different
services and competitors is vital to any trade finance
supplier.
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12
WEEKS |
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- Global study conducted with a partner of InfoAmericas.
- A final report analyzed different areas of customer interest
including: customer satisfaction, supplier brand mind-share,
purchase decision factors, impact of new technologies.
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- InfoAmericas conducted personal interviews with the region's
largest importing and exporting companies at the CFO or Treasurer
level
- 300 interviews in Brazil, Mexico, Chile and Argentina.
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DELIVERABLES |
- Customer satisfaction report
- Competitive landscape report
- Technology usage report
- Market recommendations
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Case Study
