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MOTIVATION |
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A leading global logistics firm was considering Mexico market
entry but needed to measure feasibility before committing
investment.
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10
WEEKS |
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- Market feasibility analysis of the Mexican market based upon
market forecasts, market opportunity, gap analysis and competitive
intelligence.
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- Leading customer interviews to determine buying decision
factors
- Competitive intelligence interviews
- Regulatory authority interviews
- Gap analysis
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DELIVERABLES |
- Phase I - A market feasibility study (Go-No Go
recommendation)
- Phase II - Market entry recommendations
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Case Study
