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MOTIVATION |
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Global telecommunications firm considers augmenting its
presence in the Latin American market using the expansion of
GSM services, such as high data volume, roaming and
reconciliation. They need competitive intelligence regarding
the GSM plans of other players in the market.
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8
WEEKS |
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- Investigate GSM plans of Cell phone operators and ISPs in
Brazil
- Provide recommendations on opportunities and forecast
scenarios on GSM usage
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- Conducted several high level Interviews with Cell phone
operators, and ISPs across Brazil
- Interview government officials
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DELIVERABLES |
- Profile of each competitor and their GSM operations
- Analysis of opportunities and likely scenario for GSM
linked services
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Case Study
