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MOTIVATION |
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An $800 million satellite delivered ISP start-up was planning
its geographic footprint strategy for Latin America. They
wanted to focus on mid-size cities that would not be wired
with high-speed internet access for the next five years. They
needed to evaluate which mid-size cities represented the best
market opportunities for their service. |
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6
WEEKS |
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- ICT penetration, population, density, alternative technology
penetration indexes built through research and modeling for 110
mid-size cities in Latin America.
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- Secondary sources used to collect the most of the data,
verified through high level interviews
- Models created to generate data that could not be found
through secondary research
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DELIVERABLES |
- A data rich report, delivered in excel that benchmarked
all 110 cities (across 12 countries) and benchmarked them by
different measures of data.
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Case Study
