|
| |
|
OUR
Expertise
 Case Study
Leading Global Supplier of LTL Services
Market Entry Viability
|
MOTIVATION |
|
A leading US supplier of LTL trucking services wanted to
measure the feasibility of Mexico market entry before
committing funds and human resources to the task.
|
|
|
10
WEEKS |
 |
- Size, segmentation and growth trends of Mexican trucking,
including cross border service
- Competitive intelligence of top 9 players
- Regulatory analysis and forecasting
- Go/No-Go recommendation. Market opportunity analysis.
|
- Secondary research from government, association, and previous
studies
- Interviews with competitors, regulators, top clients
- Gap analysis. Market feasibility calculations.
|
|
DELIVERABLES |
- Phase I - A market feasibility study (Go-No Go
recommendation)
- Phase II - Market entry recommendations
|
|
|
|
