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MOTIVATION |
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Leading retail bank required developing a new acquisition
channel for affluent clients |
|
|
14
WEEKS |
 |
- Understand the competitive offering of up over 10 competitor
banks, including acquisition tactics and profitability analysis
- Develop an acquisition channel
- Train staff to conceptual use of acquisition channel
|
- In-depth interviews
- CI interviews
- Secondary Research
|
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DELIVERABLES |
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A strategic report & presentation |
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Case Study
