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OUR
Expertise
 Case Study
Leading Business Hotel in Mexico
Service analysis, Voice of the client, Strategic recommendations
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MOTIVATION |
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The client, a leading business hotel in Mexico, wanted to
identify its strengths and weaknesses as identified by its
existing and potential clients in order to develop a targeted
marketing strategy and increase room sales. |
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12
WEEKS |
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- Interview current, potential and lost clients (both end-users
and businesses)
- Note strengths and weaknesses as per identified by the client
- Identify areas of opportunity and growth
- Prepare line items for the 2006-07 strategic plan
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- Primary research – 1,000+ interviews with customers
- Interviews with key business clients
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DELIVERABLES |
- Market profiles by vertical (restaurants/bars, current
clients, lost clients, potential clients, potential
accounts)
- Market opportunities by vertical
- Strategic recommendations by vertical
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