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MOTIVATION |
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A leading wireless infrastructure provider required customer
intelligence in order to plan its sales strategy in Guatemala,
El Salvador, Honduras and Nicaragua. |
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6
WEEKS |
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- Analysis of 12 carriers
- Measure these carriers’ customer base
- Measure growth rate and demand for infrastructure
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- High level interview with key technology buyers and marketing
personnel in each of the 12 companies
- Secondary research regarding companies
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DELIVERABLES |
- A customer intelligence profile report and forecast of
potential demand
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Case Study
