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OUR
Expertise
 Case Study
Telecommunications Manufacturer
Market Intelligence
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MOTIVATION |
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The client, a leading manufacturer of cellular phones, wanted
to test a new phone prior to launch in Brazil. |
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4
WEEKS |
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- Understand who are their target customer base
- Understand the key triggers of customer migration
- Understand customer perception/acceptance
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- Face to Face interviews with both clients and non-clients
- Analysis
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DELIVERABLES |
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A strategic report & presentation |
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