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MOTIVATION |
|
The client, a leading supplier of transport and logistics
services wanted to develop a freight service product that
would compete in the market place |
|
|
8
WEEKS |
 |
- Understand the competitive offering of up to 5 competitors in
7 markets
- Understand the pricing mechanics of the competitive offering
- Analyze where the client's offering could best compete with
the competition in terms of pricing, delivery time, and customer
service
- Develop a product message
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- Mystery shopping and other competitive intelligence techniques
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DELIVERABLES |
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A strategic report & presentation |
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Case Study
