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MOTIVATION |
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The client, a leading supplier of transport and logistics
services wanted to develop a marketing message for the
re-launch of a long-standing service. |
|
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5
WEEKS |
 |
- Understand who are the key decision makers in their target
industrial customer base
- Understand the key drivers of customer loyalty
- Understand the key triggers of customer migration
- Develop a product message
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- In-depth interviews with both clients and non-clients
|
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DELIVERABLES |
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A strategic report & presentation |
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Case Study
