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MOTIVATION |
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Representing wheat growers in the US, the client wanted to
better understand how to deliver product competitively to
flour mills in Mexico. They were also concerned with the
Canadian competition.
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10
WEEKS |
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- Determine the optimal path of wheat transport from multiple
points of origin to multiple flour mill points in Mexico
- Learn how the competition is winning and how to outperform
them
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- Interviews with flour mills across Mexico to learn how they
prefer to buy wheat, and what are their decision making factors
- Study route optimization in conjunction with a transport
consulting specialist
- Recommend strategic changes to the way they promote US wheat
in Mexico
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DELIVERABLES |
- A route optimization calculation tool
- Competitive intelligence and recommendations
- Market trends and forecasts.
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Case Study
