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MOTIVATION |
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A leading manufacturer of waste management equipment was
dissatisfied with sales performance in Brazil. They wanted to
assess both the Brazilian and Argentine markets and make
strategic decisions accordingly.
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14
WEEKS |
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- Size and forecast market at municipal level
- Evaluate the competitive forces in each municipal market.
Study the regulatory climate
- Forecast the economic environment. Evaluate the performance of
existing partners. Recommendations to improve performance.
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- Interviews with municipal buyers. Modeling designed to
forecast demand 5 years into the future by city and by product
line.
- Competitive intelligence interviews. Economic and political
risk analysis.
- Best practices recommendations. Market strategy
recommendations.
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DELIVERABLES |
- In-depth market profiles for both Brazil and Argentina.
- Strategic recommendation document for both markets.
- Mercosur strategy document
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Case Study
