Customer Satisfaction

In developed markets it requires five times more effort to find a new client than to keep an existing one. Only one in ten customers takes the time to make a complaint. In Latin America, market dynamics and cultural nuances reduce customer feedback and expand efforts required to prospect new clients.

InfoAmericas’ Customer Satisfaction service relies on accurate market segmentation and identification of key customer groups or segments. Further analysis is based on a qualitative and quantitative methodologies adapted either to B2B or B2C markets.